CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS - A STUDY OF THE PERCEPTION OF JOURNALISTS AND MEDIA MANAGERS IN SAUDI ARABIA

de Bakkar, Ammar
État : Neuf
58,07 €
TVA incluse - Livraison GRATUITE
Bakkar, Ammar CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS - A STUDY OF THE PERCEPTION OF JOURNALISTS AND MEDIA  MANAGERS IN SAUDI ARABIA
Bakkar, Ammar - CREATIVITY-ENHANCEMENT IN MEDIA ORGANIZATIONS - A STUDY OF THE PERCEPTION OF JOURNALISTS AND MEDIA  MANAGERS IN SAUDI ARABIA

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Livraison : entre vendredi 5 novembre 2021 et mardi 9 novembre 2021
Vente et expédition: Dodax

La description

In a media organization, creativity represents one
of the most important factors that can bring success
and motivate development. This study focuses on
enacting a creative organization that appreciates
new ideas and encourages its employees to practice
their best creative abilities. By examining
different variables that contribute to enhancing
creativity in organizations, the study depicts a
well-examined view of how creativity should be
enhanced in organizations in general, and media
organizations in specific. The research applies
these concepts to media organizations in Saudi
Arabia, which is an example for a developing country
on the move. The study introduces the making of a
creative organization model which combines
creativity-enhancement factors, organized by their
effect and based on the mechanism needed for
organizational change. These factors are management
system, work activities, and organizational life. To
examine these factors, the researcher has examined
the perception of journalists and media managers,
stressing that such perception represents a vital
aspect of creativity enhancement in organizations.

Contributeurs

Écrivain:
Bakkar, Ammar

Détails du produit

Biographie:
Ammar holds a doctoral degree from the Department of
Communication at the University of Oklahoma (USA). He has more
than 15 years of experience working as a journalist, and a Chief
Editor for several press organizations. He is Currently the
Group Director of New Media at MBC, the largest private media
group in the Middle East.
Langues:
Anglais
Nombre de pages:
132
Type de média:
Souple
Éditeur:
VDM Verlag Dr. Müller

Données de base

Type d'produit:
Livre de poche
Date de publication:
30 janvier 2009
Dimensions du colis:
0.216 x 0.15 x 0.015 m; 0.227 kg
GTIN:
09783639114348
DUIN:
EO1GBBM9EKF
58,07 €
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