Decision-Making Determinants in Working Women's Clothes Purchasing - Introduction of Clothing, 4Ps Marketing Mix, Demographic of Consumer and Consumer Decision Making
de Sock Khim, Chin
État : Neuf
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Nowadays so many researches about the decision-making models of consumer behavior are done,however these kinds of researches does not specify determinants of decision-making in the purchased of consumers. Since consumer s attitude may reduce their purchase or increase it, consideration of determinants of decision-making process in purchase goods would be justified. This Study aimed to examine the determinants of decision-making on the purchased of working women s clothing in Malaysia. Therefore, 4Ps in 12 dimensions, demographic of consumer and consumer behavior characteristics were shaped research framework. The main tool used in this study was questionnaires and the information about literature and history has been collected through libraries. The relationship among variables has been studied through correlation test. This study found that, place factor had the most important role for working women when they purchased their working clothes; consumer demographic factor and consumer behavior characteristic factor were correlated with consumer decision-making factor.
Sock Khim, Chin
Détails du produit
I, Kym Chin S.K. is born in 1986, Johore Malaysia. I am graduated in Master of Business Administration (MBA) at Graduate School of Management (GSM), Universiti Putra Malaysia (UPM).
Nombre de pages:
Type de média:
LAP Lambert Academic Publishing
Données de base
Livre de poche
Date de publication:
6 novembre 2012
Dimensions du colis:
0.22 x 0.15 x 0.005 m; 0.168 kg