B2B Services Marketing

de Thiruvattal, Eappen
État : Neuf
77,71 €
TVA incluse - Livraison GRATUITE
Thiruvattal, Eappen B2B Services Marketing
Thiruvattal, Eappen - B2B Services Marketing

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La description

This book is the result of intensive research in the field of B2B services sector in the Middle East. The book is unique in its content as no similar research work published on this topic is available so far. Data has been analyzed using the best methods and the results have been presented in a lucid manner, making it easy to understand. Findings presented in the book are useful for all types of B2B service providers to market their products effectively. Service providers can measure the perception of their services by their customers using the measures developed by the author. The four segments of business customers of insurance, identified in the book, will be a helpful clue for insurance providers for targeting their products. The work put into the research and its outcome make the book one of its kind. This is a must read for all those involved in services marketing in general, and insurance companies in particular. Alex Abraham, Senior Journalist, Dubai.

Contributeurs

Écrivain:
Thiruvattal, Eappen

Détails du produit

Biographie:
Dr. Eappen Thiruvattal is Assistant Professor at the University of Dubai. He earned a PhD in Marketing from the University of Kent, UK, and an MBA from the University of Southern Mississippi, USA. With 27 years marketing experience in the Middle East, he conducts research in the areas of B2B services marketing, CSR, and environmental challenges.
Langues:
Anglais
Édition:
1/2011
Nombre de pages:
284
Type de média:
Souple
Éditeur:
LAP Lambert Academic Publishing

Données de base

Type d'produit:
Livre de poche
Date de publication:
7 novembre 2011
Dimensions du colis:
0.22 x 0.148 x 0.02 m; 0.38 kg
GTIN:
09783845400495
DUIN:
E1NP9TIB2QJ
77,71 €
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