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Pre-Suasion

de Cialdini, Robert
État : Neuf
14,41 €
TVA incluse - Livraison GRATUITE
Cialdini, Robert Pre-Suasion
Cialdini, Robert - Pre-Suasion

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Livraison : entre 2021-04-29 et 2021-05-03
Vente et expédition: Dodax

La description

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.


'Mind-blowing.' Management Today
'Accessible and intellectually rigorous.' Books of the Year, The Times
'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back

Contributeurs

Écrivain:
Cialdini, Robert

Détails du produit

Type de média:
Taschenbuch
Éditeur:
Random House UK Ltd
Biographie:
Cialdini, Robert

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Currently Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.

In the field of influence and persuasion he is the most cited living social psychologist in the world today. According to Dan Pink's current bestseller, To Sell is Human, 'Cialdini has done more to advance the scholarship of persuasion than anyone in the world.'

As well as his bestselling books, his ground-breaking research has been featured in the most prestigious of scientific journals as well as on TV, radio and in the business and national press throughout the world. An interview with him in the July-August 2013 issue of Harvard Business Review, titled 'The Uses (and Abuses) of Influence', calls him the 'leading social scientist in the field of influence.' The May 2014 issue of Inc. identifies him as one of the 'Top 50 Leadership and Management Experts in the World'.

He lives in Phoenix, Arizona.
Évaluation:
An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. Forbes
Langues:
Englisch
Nombre de pages:
413
Sommaire:
A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.

Données de base

Type d'produit:
Paperback book
Date de publication:
20 avril 2017
Dimensions du colis:
0.197 x 0.128 x 0.027 m; 0.302 kg
GTIN:
09781847941435
DUIN:
HKS5V7A74B1
MPN:
25649546
14,41 €
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