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Description

The creation of Web 2.0 tools has changed the ways that fans and participants experience sports (Kahle, 2007). Fans and participants now select convenient mediums at chosen times to interact with specific events they choose to follow (Ioakimidis, 2010). For marketers, Web 2.0 tools contribute to the marketing effort by creating user engagement, user interaction, and word of mouth promotion (Lauren, 2010). The purpose of this study is to determine Web 2.0 tools contribution to Grand Slam tournament websites marketing efforts. The success of any online marketing effort depends on the ability to create content that provides users with an opportunity to be engaged (O Cass & Carlson, 2010). Since Web 2.0 tools are considered to be at the center of social interactive media, this study explored Web 2.0 tools effect on online marketing efforts in order to better service golf fans and participants (O Reilly, 2009).

Contributeurs

Auteur Hyun-Duck Kim

Auteur Sun J. Kang

Détails sur le produit

DUIN 2TPKOHRGOUH

GTIN 9783847301417

Langue Anglais

Nombre de pages 108

Type de produit Livre de Poche

Dimension 220  mm

Empirical Evaluation of the Sport Website Contents

A Case of PGA/LPGA Grandslam Websites

Hyun-Duck Kim

48,30 €

Vendeur: Dodax EU

Date de livraison: entre mardi, 24. septembre et jeudi, 26. septembre

État: Neuf

TVA incluse - Livraison GRATUITE
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48,30 €
TVA incluse - Livraison GRATUITE